✳︎ A five-week programme to kickstart a new era for your brand ✳︎
✳︎ Thrive: Build your brand for growth.
For ambitious, purpose-driven business owners who want a brand that reflects the true value of what they do and supports their growth.
Enrolment opens soon - Course to start Sept 2025 - Only 8 places available.
Total clarity, a solid strategy, and a confident plan to build your standout identity.
Work with Abbie and a small circle of purpose-driven founders to gain deep clarity, a rock-solid brand strategy, and clear plan to build a standout identity. Take your brand into a new era of clarity, confidence and growth.
✳︎ Join the waitlist
This is the debut round of Thrive, and I’m inviting just 8 founding participants to join me.
As a founding partner, you’ll get 75% off the full course price, plus exclusive perks as I refine new content and ideas. Join now to be the first to hear when enrolment opens, and secure your place in this limited launch group.
Enrolment opens soon - Course to start Sept 2025 - Only 8 places available.
Does this sound like you…
✳ You know your business is capable of so much more, but your current brand doesn’t do it justice. It feels off – outdated, unclear, or too small for the next stage of your growth.
✳ You’re building something with the potential to create real positive impact — and you’re ready to unlock that potential and grow a brand that truly reflects your mission.
✳ You’re unsure where to begin. Should you focus on visuals or strategy – and how do the two connect?
✳ You’re stuck in indecision because nothing feels clear. Even small things like social posts, event banners or choosing the right visuals feel like a struggle.
✳ You’re busy, ambitious, and eager to grow. You know this needs to be sorted… and soon.
Here’s what I’ll help you achieve:
✳︎ Clarity
Get clear on what your brand truly stands for. Define who you are, where you're headed, and why it matters — with a purpose, vision, mission, and values you can confidently live and breathe throughout your business.
✳︎ Confidence
You’ll feel a new sense of confidence in how you show up - knowing what to say, how to say it, and how to visually reflect the very best of what your business has to offer. Everything changes when your brand is aligned — and truly connects with the right people.
✳︎ Growth
Get ready to open the door to new opportunities. With a strong, consistent brand, you’ll attract the right customers, connect with your audience, investors, and clearly communicate the value you offer. You’ll build trust and credibility — making it easier for people to believe in your vision and choose you. It’s time to thrive!
Here’s what you will physically take away:
01. Brand Strategy Report.
Through the course we will be building your brand strategy report, so you leave with a physical document you can use to brief your team, a designer or even give yourself the confidence to build a truly strategic standout brand. It will become your North Star — a reference point to keep you focused, consistent, and aligned as you take your brand forward.
02. Visual & Verbal Identity Plan.
As part of the course, you’ll create a visual and verbal identity plan that aligns beautifully with your brand strategy. We’ll build a moodboard, explore colour psychology, typography and photography styles. You’ll also define your brand’s tone of voice, key messages, and content pillars — so you walk away with a clear, practical guide you can use to brief designers, copywriters, or confidently create on-brand content yourself.
03. Brand Action Plan.
You’ll be guided step-by-step in creating your own Brand Action Plan — a focused, practical roadmap to help you take everything you’ve defined and turn it into clear next steps. This plan will help you stay on track and keep the momentum going once you’ve completed the course.
Hey! I’m Abbie.
Brand Strategist & Designer with over 17 years of experience. I’ve worked with some of the world’s most recognisable names - from L’Oréal and ASOS to Warner Brothers and Nando’s - but it’s supporting ambitious entrepreneurs and purpose-driven businesses that truly fuels me.
I grew up in an entrepreneurial family, so I’ve seen first-hand the highs and lows of running a business. I know how easy it is for brilliant ideas to be held back - not because of a lack of talent or ambition, but because branding can feel confusing, inaccessible, and too expensive to get right.
That’s why I created this course: to give more business owners access to the clarity, confidence and tools they need to grow. I want to break down the barriers - demystify the branding process and make it achievable, so more brilliant businesses can thrive and make the impact they were built for.
What they say!
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What they say! ✳︎
“Working with Abbie at Era was a brilliant experience. The strategy session was incredibly insightful - it helped us get absolute clarity on how to position Aurelia in a way that would connect with our audience on a deeper level.
We’re very happy with the results and confident the brand will support our growth.”
Nick Salloway - Founder, Aurelia
“The workshops that Abbie delivered were really informative and helped my team gain a deeper understanding of what branding actually is. While it’s clear she’s highly skilled in her field, what stood out most for me was Abbie’s human touch — that’s what truly made an impact on us. The process gave us real clarity and a strong foundation to move forward with confidence.”
Bruce Durham - Founder, Huddle Culture
“Paraphrasing one of the exercises from your workshop — if I had to choose five words to describe the session:
- Creative
- Friendly
- Professional
- Supportive
- Inspiring”
Paul Marshall - CEO, Rapid Fluidics
This course is for…
✳ Purpose-driven founders who want to grow something that matters — Whether that’s creating positive change in your industry, your community, or the wider world. You might be building an app, launching a product, offering a service, or growing a movement — what matters is your intention to do things better. If your business is driven by a desire to have a positive impact, this course is here to help you amplify it.
✳ Those of you ready to bring some clarity and strategy to your brand. Because winging it only gets you so far — it’s time for a brand that’s clear, aligned and built to grow with you.
✳ Those of you starting a businesses who want to get things right from the beginning. Lay solid brand foundations now, so every decision you make down the line feels easier, clearer and more confident.
✳ Those of you ready to rebrand — so you can grow.
You’ve outgrown your current brand, maybe it never quite fit, or your business has evolved. Now’s the time to realign your brand with your ambition, so it opens doors, attracts the right people, and supports your next era.
Your course experience…
✳︎ We start with a one-to-one discovery call.
We’ll kick things off with a personal one-to-one discovery call to talk about where your brand is now and where you’d like it to go. It’s a chance to explore your vision, highlight any areas you’re struggling with, and make sure you get the support you need. While this is a group programme, I want to offer enough tailored guidance to give you the best possible outcome for your brand.
✳︎ Weekly workbooks & personalised feedback.
Each week, you’ll receive a strategically designed workbook to help you work through key parts of your brand strategy - step by step. These aren’t just exercises; they’re tools to help you think deeply, make confident decisions, and move forward with clarity. You’ll also have the opportunity to submit your completed work for personalised feedback and guidance from me, so you’re never left wondering if you’re on the right track.
✳︎ Weekly group calls to connect & stay on track.
Ask questions, share insights, and connect with like-minded business owners who are on the same journey. I’ll guide you through what’s coming up in the next module, help you prepare for the exercises, and offer support where needed. These sessions are designed to keep you motivated, clear, and moving forward with confidence as you build out your brand strategy.
Here’s what we will cover…
Branding – what it is and why it matters
How to build a brand that drives growth
Purpose – find it, define it, embed it
Target audience
Customer personas
Competitor analysis
Unique Selling Proposition (USP)
Positioning statement
Vision and Mission
Brand values
Brand personality
Tone of voice
Content pillars
Key messages
Visual identity
Give your brand what it needs to thrive.
Here’s the full breakdown - what’s included & what it’s worth:
Discovery call - Worth £250
4x weekly workbooks - Worth £700
Brand strategy template - Worth £300
Visual identity framework - Worth £50
4x weekly ‘stay-on-track’ group calls - Worth £800
Roadmap document - Worth £50
Personalised feedback and support - Worth £900
Total worth £3050
Standard course total: £1900
✳︎ Founding Cohort 75% Discount – Only £475 (Limited to 8 places)✳︎
This is a special rate for the first group through the door. Future rounds of the course will be priced higher, so this is your chance to join early and save.
✳︎ Join the waitlist
This is the debut round of Thrive, and I’m inviting just 8 founding participants to join me.
As a founding partner, you’ll get 75% off the full course price, plus exclusive perks as I refine new content and ideas. Join now to be the first to hear when enrolment opens, and secure your place in this limited launch group.
Enrolment opens soon - Course to start Sept 2025 - Only 8 places available.