Tech. Tradition. Thriving futures.
Aurelia is an innovative tech company on a mission to revolutionise Italy’s viticulture industry, supporting winegrowers in finding practical and cost-effective solutions to the challenges presented by climate change, ensuring the long-term sustainability of family businesses and the environment for generations to come.
The Challenge.
Aurelia approached us with the challenge of creating a brand that would resonate deeply with their target audience while remaining robust and adaptable for global growth.
The brand needed to honour the rich traditions of winemaking, respecting the practices and heritage of Italian viticulture, while also embracing a modern, innovative identity that encourages tech adoption in the industry.
DELIVERY:
+ BRAND STRATEGY
+ BRAND IDENTITY
+ BRAND GUIDELINES
+ WEBSITE STYLE GUIDE
Aurelia Logo Design.
The logo captures the brand’s essence with thoughtful details that convey approachability, community, and innovation. Subtle curves in the central lines of the ‘A’ and ‘e’ create a rounded, inviting feel, almost like a friendly smile that signals openness and warmth. Further enhancing the sense of unity, the ‘r’ gently curves around the ‘e,’ while the letters are drawn closer together and sized for a cohesive flow.
The icon is composed of a repeating pattern derived from the structure of the ‘A,’ carrying multiple layers of meaning. Its sun-like form evokes thriving growth, symbolising Aurelia’s dedication to nurturing a vibrant, sustainable future. This shape also nods to community coming together and reflects the tech aspect through its resemblance to a loading icon.
IMPACT - Aurelia is helping to future-proof viticulture by breaking down barriers to technology adoption, empowering farmers across Italy and Europe to mitigate the effects of climate change and protect the long-term sustainability of both the industry and the environment for generations to come.
"It was a privilege to help bring Aurelia’s vision to life, crafting a brand that’s creating real impact in Italy and poised to shape the future of viticulture worldwide.”
Abbie Allis - Era
Founder, Brand Strategist & Designer
Nick Salloway - Founder Aurelia
“Working with Abbie at Era was a brilliant experience. The strategy session was incredibly insightful - it helped us get absolute clarity on how to position Aurelia in a way that would connect with our audience on a deeper level.”
We came to them with the challenge of creating a brand that felt rooted in the heritage of Italian winemaking, but also had the confidence and clarity to lead innovation in a global, tech-driven market. They delivered exactly that.
The final brand is thoughtful, striking and versatile, it is a perfect balance of tradition and innovation. The process was smooth, collaborative and genuinely enjoyable from start to finish. They made something that could have been complex feel easy.