Breakthrough era.
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Breakthrough era. ///
Leading a brand into its breakthrough era.
Note: This rebrand was executed through a collaborative effort with a team of experts as part of the Transform programme. For confidentiality reasons, I have not used the brand and product names. I (Abbie Allis) served as the project lead and brand strategist, and designed the initial stage visuals.
This case study highlights the remarkable breakthrough of an aerosol valve technology company following a rebrand.
The Challenge.
The task was to rebrand the company, create impactful messaging, develop a compelling website, and design an exhibition stand for a crucial trade show in Paris.
The stakes were high; success hinged on converting just one lead - a lead of a major player in the global beauty and skincare market no less.
DELIVERY:
+ BRAND STRATEGY
+ BRAND IDENTITY
+ WEBSITE DESIGN
+ EXHIBITION STAND DESIGN
PURPOSE: TO PROTECT THE ATMOSPHERE FROM HARMFUL PROPELLANTS, VOCs and GREENHOUSE GASES.
Delivery.
Discovery Workshops: A series of workshops were conducted with the client to gain a deep understanding of their brand, business, potential customers, and growth objectives. Armed with this comprehensive insight, the brand's verbal and visual language was crafted.
Rebranding: A new brand identity was developed to reflect the innovative and environmentally-friendly nature of their valve technology. This included a logo, updated visual brand, and messaging that highlighted their commitment to sustainability and technological advancement.
Website Development: The new website was designed to showcase the company's groundbreaking technology and its benefits.
Exhibition Stand: An eye-catching exhibition stand was designed to attract visitors and facilitate engaging demonstrations of the valve technology. The stand was both visually striking and informative, providing a hands-on experience for attendees.
THE RESULT - By elevating the company’s brand and establishing a compelling presence at a crucial trade show, the company achieved a long-awaited breakthrough: A lead with a leading global skincare brand (Beiersdorf, Nivea), marking the first adoption of their technology. With many other prestigious brands now following suit, this innovation is set to significantly reduce the environmental impact of aerosols on the atmosphere.
"It’s projects like this, with real, meaningful impact - that remind me exactly why I do what I do.”
Abbie Allis - Era
Founder, Brand Strategist & Designer