Huddle Culture
Brand: Clarity. Confidence. Direction.
///
Brand: Clarity. Confidence. Direction. ///
Connection. Clarity. Thriving Cultures.
Huddle Culture is a behavioural safety training company dedicated to transforming the way individuals and organisations think, feel, and act when it comes to workplace safety. They empower people to build trust, communicate more effectively, and foster safer, more connected environments where everyone can thrive.
The Challenge.
To help a behavioural safety training company gain brand clarity.
Huddle Culture had grown significantly and was preparing for its next stage of expansion. But with that growth came questions about how the brand was showing up. The founder wanted to ensure the brand was aligned with the business’s evolving identity, reflected the depth of its expertise, and could build trust with both new and existing audiences.
Key challenges included:
Gaining brand clarity and consistency across platforms
Defining and segmenting a diverse target audience
Building a stronger reputation and sense of credibility
Creating a clear, unified brand foundation that could support future growth
DELIVERY:
Navigate Package:
+ BRAND WORKSHOPS
+ BRAND STRATEGY
+ CLARITY-TO-ACTION REPORT
The Process.
We began with two in-depth workshops:
Workshop 1 – Understanding brand:
An immersive session for the core team, focusing on what brand really means, why it matters, and the science behind its influence. We explored how strong brands impact commercial success, setting the foundation for the rebrand by aligning the team around a shared understanding.Workshop 2 – Discovery & definition:
A deep dive into the business – analysing audiences, services, competitors, vision, mission, purpose, values, and unique selling points. We looked at where the brand had been and where it needed to go.
Document - Clarity-to-Action Report
The insights from the workshops were captured in a comprehensive Clarity-to-Action report – a living document that became the foundation for future brand decisions. We worked closely with the client to refine and evolve the report into a clear, confident articulation of who they are and where they are headed as brand.
The Clarity-to-Action Report:
Defined the brand’s positioning, purpose, and personality
Clarified target audiences, customer personas, and messaging approaches
Set the direction for how the visual brand could evolve
Outlined clear next steps to move from insight to implementation and growth.
Bruce Durham - Founder Huddle Culture